The Vision-to-Value Framework provides a structured approach to transforming vision into tangible outcomes and impact. The framework operates at different altitudes, each representing a level of strategic thinking:

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• Vision (Highest Altitude): The big-picture aspiration that defines a bold new world for customers. It is supported by vivid descriptions that make the vision tangible and inspiring.

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• Strategy (Mid Altitude): The bridge between vision and value, translating broad aspirations into Desired Areas of Impact—the critical areas that need transformation to achieve the vision. These areas lead to Strategic Objectives—specific goals that can be achieved within a given timeframe (typically 12-18 months).

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• Value (Lowest Altitude): The execution layer, where strategic objectives break down into Strategic Options, which are different paths to achieving the objective. These drive Desired Behavioral Changes, leading to measurable Outputs (products, services, or initiatives) that generate Impact.

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Navigating the Framework Diagram

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Each component in the diagram plays a role in the Vision-to-Value journey. Every item in the framework diagram is clickable. Clicking on an element will reveal more information, definitions, and examples related to that part of the framework.

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• Business Goal: The overarching objective that aligns with the vision.

• Target Audience: Who you are serving and why.

• Vision: Is the future you are trying to create for a specific audience

• Desired Areas of Impact: Define what the key areas requiring transformation to achieve the vision.

• Strategic Objective: The specific goal within a timeframe that pushes the impact forward.

• Strategic Options: Different ways to achieve the strategic objective.

• Desired Behavioral Change: The shifts in customer or internal behavior that indicate progress.

• Outputs: The tangible products or services that drive behavioral change.

• Impact Feedback: Learning loops to ensure the approach is delivering real value.

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